Company:
Cipla Diagnostics

Product:
CipA1c Duo: 2-in-1 Blood Glucose & HbA1c Analyzer

Objective:
To introduce CipA1c Duo as a simple, convenient, portable, and rapid diagnostic device that measures both Blood Glucose and HbA1c from a single finger prick, making diabetes monitoring easier for healthcare professionals.

Campaign Concept:
"NOW, ANYBODY CAN DUO IT" – A memorable campaign built around the word DUO, reinforcing the product's unique ability to deliver two essential diabetes parameters in one device and one prick.

Scope of Work:
Developed a complete 360° product launch campaign covering pre-launch teasers, launch event branding, product reveal experience, launch film, sales force engagement, gimmick brochure, iPad detailing presentation, and a step-by-step demonstration video to support product training and adoption across stakeholders.