Sporlac-DG

Client:

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Year:

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Company:
JB Chemicals & Pharmaceuticals

Brand:
Sporlac-DG (Lactobacillus paracasei GMNL-33)

Sporlac-DG Launch Campaign Overview:
Created for JB Chemicals & Pharmaceuticals, the Sporlac-DG Integrated Launch Campaign was developed to introduce India's first oral postbiotic while creating awareness around the emerging concept of Oral Microflora Balance (OMB). The campaign combined curiosity-led teasers, scientific education, engaging doctor experiences, innovative launch collaterals, and immersive 3D mechanism-of-action videos to simplify complex microbiome science and establish Sporlac-DG as a category-defining innovation in oral healthcare.

Objective:
To successfully launch Sporlac-DG as India's First Oral Postbiotic while creating awareness about the importance of Oral Microflora Balance (OMB) and establishing oral microbiome health as a new category in preventive oral care.

Campaign Concept:
"India's First Oral Postbiotic for Oral Microflora Balance (OMB)" — An integrated launch campaign designed to spark curiosity, educate healthcare professionals on oral microbiome science, and position Sporlac-DG as an innovative solution for maintaining oral health.

Campaign Collaterals:
Pre-Launch:
• Logo design
• Packaging design
• Curiosity-driven 'OMG!' whatsapp teaser campaign

Launch:
• Mint fragrance-based doctor engagement detailing kit
• Product launch campaign inputs
• Product monograph
• Patient engagement inputs
• Chemist availability card

Post Launch:
• 3D animated mechanism of action (MOA) video
• Informative reminder inputs
• Digital promotional assets

This project showcases our expertise in integrated pharmaceutical launch campaigns, scientific storytelling, healthcare branding, doctor engagement, 3D medical animation, and medical communication.